The Epicenter blog at Wired is running a story titled Mobile Ad Revenue to Exceed $2.7B in 2008. Now I don’t know about you, but for technology that only in the past 5 years became a possible medium for advertising I find this to be HUGE number. This means that people are using their mobile devices quite a bit and one can only assume that will increase.
It seems quite obvious that mobile usage will incrase, compared to a desktop a mobile is closer to a person, and far more likely to be used since it provides several functions. One can phone some one, check for places to eat at, find your location, compare prices, send a message, etc etc etc with a mobile and you are likely to do that at least a couple times a day.
I think this is what Google’s next revenue stream will be, ever since they have started to launch their mapping service, mobile version, their buisness directory, and their mobile phone platform Andriod. It makes a lot of sense that the next big thing in advertising will be the mobile web. Just imagine ten years from now you are on the street hungry, trying to find a good sushi palce to eat at. You can whip out your handy dandy mobile device, use google’s mapping service to list all the sushi places near you and Google can list advertisements for some of them, such as listing their new special. Then you will use Google’s search to find reviews for some of them where Google displays ads with every search. Then you finally use Gmail to send a quick message to all of your friends to meet you there in a little while, again where Google can display ads.
Think about it. Remember, 10 years ago something like the iPhone was unimaginable, so try to guess what could be sold 10 years from now.
Tags: advertising, Epicenter, future, Google, mobile, phone, service
